• 9.00

    • Chair’s Introduction

  • Bill Weinberg, Senior Executive and Mobile Practice Partner, Olliance Group
  • Topic

    • Successfully Moving to Mobile Through an Open Ecosystem: How Did We Do It?

    + view all

  • 9.10

    • Headliners: Where Are the Biggest Opportunities to Increase Revenue in an Open Ecosystem? How Can I Tap Into Them ASAP?

    Where does the largest revenue opportunity in the ecosystem come from? Is it Mobile Web? Is it Social Networking? Is it Mobile and or Social Search? Is it User Generated Content? Is it Advertising?

    + expand

    • Jeffrey Litvack, General Manager, Mobile and Emerging Products, The Associated Press
    • Justine Powell, Vice President, Digital Media, MTV Networks International
    • Ty Roberts, Chief Technical Officer and Co-Founder, Gracenote
    • Ariel Seidman, Director, Product Management, Yahoo! Search
    • Maria Seidman, Vice President, Business Development, Warner Bros. Home Entertainment Group
  • 10.00

    • UnPanel: What Do You Think?

    Stand up and be counted as we turn the mike on you. Our keynoters will ask you where you think the most profitable revenue streams are, and how you can best capitalize on them. This is your chance to put your case forward in front of the ecosystem.
  • Topic

    • New Kids in Town: Who is Making Waves in the Mobile Space?

  • 10.15

    • Startup Speeches: How Are Web Companies Bringing Mobile Internet to the Masses

  • How are new Silicon Valley companies achieving success in an open ecosystem?
  • How does their business plan differ
  • Who is their typical customer and what is their average spend?
  • Analysing customer retention: is it higher or lower?

    • + expand

    • Soujanya Bhumker, Chief Executive Officer, Cooliris
    • Matt Van Horn, Vice President, Business Development, Digg
    • Ramu Sunkara, Chief Executive Officer and Co-Founder, Qik
    • Christian Wiklund, Founder and Chief Executive Officer, Skout, Inc
    • David Colleen, Chief Executive Officer, Planet 9 Studios
    • Jeremy Stoppelman, Chief Executive Officer, Yelp
  • 11.00

    • Networking Break

  • 11.30

    • VC Corner: What Are Venture Capitalists Investing in and Why?

  • What are the challenges in evaluating and investing in primarily mobile companies?
  • What are the fundamentals that venture companies need to see in mobile companies to consider investments?
  • Beyond the fundamentals: what are the ‘selling points’ for a start-up company that is more likely to generate venture company interest?

    • + expand

    • Kent Goldman, Principal, First Round Capital
    • Cali Tran, Principal, North Bridge Venture Partners
    • Val Babajov, Chief Executive Officer, Partners 1993
  • Topic

    • The Critical Role of Developers to the Future of the Open Mobile Ecosystem. What Works For Them?

  • 12.10

    • The ‘Which Platform is Best to Develop For and Why’ Panel

    Hear from independent developers currently deploying or about to deploy their apps over the different platforms available. Here, they will discuss why they think their chosen platform is the best platform to develop for and why they believe that their choice makes business sense.

    + expand

    • Moderator: Caroline Lewko, Founder and Chief Executive Officer, Wireless Industry Partnership (WIP)
  • 12.50

    • Networking Lunch

  • Topic

    • How to Best Market the Killer App

  • 1.50

    • Brainstorm: What is the Marketing Potential for Apps?

  • How can brand owners best use apps as a marketing vehicle?
  • What sort of advertising works on apps?
  • Treading gently, are consumers receptive to apps advertising?
  • The thin line between content and advertising, where’s the mark?
  • How can marketing through the mobile web better manage consumer relationships?
  • What are the best ways for ROI regarding mobile advertising?

    • + expand

    • Ujjal Kohli, Chief Executive Officer, Rhythm New Media
    • Dorrian Porter, Founder and Chief Executive Officer, Mozes
    • Dave Gwozdz, Chief Executive Officer, Mojiva
    • Tony Nethercutt, Vice President, Sales, AdMob
  • 2.30

    • The BONDI web runtime – ensuring compliant implementations

  • BONDI from reference implementation to commercial implementation
  • The importance of compliance
  • Learning from mistakes of the past
  • Making life simpler for the developer

    • + expand

    • Tim Raby, Managing Director, OMTP
  • 2.55

    • What Do Successful Apps Do For A Company’s Revenue?

  • Hard facts: Tell me how apps can actually increase company revenue
  • So what happens when apps aren’t as hot? How about app longevity?
  • Should apps increase revenue as a standalone product or should they do more?
  • Is it worth investing a lot in marketing an app?
  • 3.25

    • Networking break

  • Topic

    • How to Best Tailor Your App to Your Consumer

  • 3.55

    • Is it Vital to Have Full App Representation Across Stores?

  • Is it necessary to build an app for each store?
  • How should you determine which store to build an app for?
  • Should you channel all your resources into one store or many?
  • Determining which store your customer uses most

    • + expand

    • Tom Carter, President, the Americas, Truphone
  • 4.20

    • Best Practices For Driving Consumer Adoption of Mobile Apps

  • How to structure your integrated campaign
  • Leveraging SNS to sustain hits
  • Using youtube to post How-To videos and viral commercials
  • Why is driving consumer adoption still an art rather than a science?

    • + expand

    • Dave Grannan, President and Chief Executive Officer, Vlingo
  • 4.50

    • OpenFloor: What Did We Miss?

    Throughout the day submit anonymously any topics or questions that you wanted covered but didn’t come up and then join us in an informal atmosphere to discuss them. This is your time to analyze what went before and what takeaways there are
  • 5.15

    • Close of Conference