• 9.00

    • Chair’s Introduction

  • Bill Weinberg, Senior Executive and Mobile Practice Partner, Olliance Group
  • Topic

    • New Players in the Mobile Space

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  • 9.10

    • Headliners: Where Are the Biggest Opportunities to Increase Revenue in an Open Ecosystem? How Can I Tap Into Them ASAP?

    Where does the largest revenue opportunity in the ecosystem come from? Is it Mobile Web? Is it Social Networking? Is it Mobile and or Social Search? Is it User Generated Content? Is it Advertising?

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    • Jeffrey Litvack, General Manager, Mobile and Emerging Products, The Associated Press
    • Justine Powell, Vice President, Digital Media, MTV Networks International
    • Ty Roberts, Senior Vice President & Chief Technical Officer, Gracenote
    • Ariel Seidman, Director, Product Management, Yahoo! Search
  • 10.00

    • UnPanel: What Do You Think?

    Stand up and be counted as we turn the mike on you. Our keynoters will ask you where you think the most profitable revenue streams are, and how you can best capitalize on them. This is your chance to put your case forward in front of the ecosystem.
  • Topic

    • New Kids in Town: Who is Making Waves in the Mobile Space?

  • 10.15

    • Startup Speeches: How Are Web Companies Bringing Mobile Internet to the Masses

  • How are new Silicon Valley companies achieving success in an open ecosystem?
  • How does their business plan differ
  • Who is their typical customer and what is their average spend?
  • Analysing customer retention: is it higher or lower?

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    • Marc Shedroff, Vice President Distribution & Partnerships, Cooliris
    • Matt Van Horn, Business Development Manager, Digg
    • Vijay Tella, Chief Executive Officer and Co-Founder, Qik
    • Christian Wiklund, Founder and Chief Executive Officer, Skout, Inc
    • David Colleen, Chief Executive Officer, Planet 9 Studios
  • 11.00

    • Networking Break

  • 11.30

    • VC Corner: What Are Venture Capitalists Investing in and Why?

  • What are the challenges in evaluating and investing in primarily mobile companies?
  • What are the fundamentals that venture companies need to see in mobile companies to consider investments?
  • Beyond the fundamentals: what are the ‘selling points’ for a start-up company that is more likely to generate venture company interest?

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    • Cali Tran, Principal, North Bridge Venture Partners
    • Val Babajov, Chief Executive Officer, Partners 1993
  • 12.10

    • The ‘Which Platform is Best to Develop For and Why’ Panel

    Hear from independent developers currently deploying or about to deploy their apps over the different platforms available. Here, they will discuss why they think their chosen platform is the best platform to develop for and why they believe that their choice makes business sense.

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    • Moderator: Caroline Lewko, Founder and Chief Executive Officer, Wireless Industry Partnership (WIP)
  • 12.50

    • Networking Lunch

  • 1.50

    • Brainstorm: What is the Marketing Potential for Apps?

  • How can brand owners best use apps as a marketing vehicle?
  • What sort of advertising works on apps?
  • Treading gently, are consumers receptive to apps advertising?
  • The thin line between content and advertising, where’s the mark?
  • How can marketing through the mobile web better manage consumer relationships?
  • What are the best ways for ROI regarding mobile advertising?

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    • Ian Foley, Vice President, Business Development, Rhythm New Media
    • Dorrian Porter, Founder and Chief Executive Officer, Mozes
    • Dave Gwozdz, Chief Executive Officer, Mojiva
    • Brendon Kraham, Senior Director of Ad Sales, AdMob
  • 2.35

    • The BONDI web runtime – ensuring compliant implementations

  • BONDI from reference implementation to commercial implementation
  • The importance of compliance
  • Learning from mistakes of the past
  • Making life simpler for the developer

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    • Tim Raby, Managing Director, OMTP
  • 3.00

    • Networking break