Day 2
- 9.00
- Bill Weinberg, Senior Executive and Mobile Practice Partner, Olliance Group
Chair’s Introduction
- Topic
Successfully Moving to Mobile Through an Open Ecosystem: How Did We Do It?
- 9.10
- Jeffrey Litvack, General Manager, Mobile and Emerging Products, The Associated Press
- Justine Powell, Vice President, Digital Media, MTV Networks International
- Ty Roberts, Chief Technical Officer and Co-Founder, Gracenote
- Ariel Seidman, Director, Product Management, Yahoo! Search
- Maria Seidman, Vice President, Business Development, Warner Bros. Home Entertainment Group
Headliners: Where Are the Biggest Opportunities to Increase Revenue in an Open Ecosystem? How Can I Tap Into Them ASAP?
Where does the largest revenue opportunity in the ecosystem come from? Is it Mobile Web? Is it Social Networking? Is it Mobile and or Social Search? Is it User Generated Content? Is it Advertising?- 10.00
UnPanel: What Do You Think?
Stand up and be counted as we turn the mike on you. Our keynoters will ask you where you think the most profitable revenue streams are, and how you can best capitalize on them. This is your chance to put your case forward in front of the ecosystem.- Topic
New Kids in Town: Who is Making Waves in the Mobile Space?
- 10.15
- How are new Silicon Valley companies achieving success in an open ecosystem?
- How does their business plan differ
- Who is their typical customer and what is their average spend?
- Analysing customer retention: is it higher or lower?
- Soujanya Bhumker, Chief Executive Officer, Cooliris
- Matt Van Horn, Vice President, Business Development, Digg
- Ramu Sunkara, Chief Executive Officer and Co-Founder, Qik
- Christian Wiklund, Founder and Chief Executive Officer, Skout, Inc
- David Colleen, Chief Executive Officer, Planet 9 Studios
- Jeremy Stoppelman, Chief Executive Officer, Yelp
Startup Speeches: How Are Web Companies Bringing Mobile Internet to the Masses
- 11.00
Networking Break
- 11.30
- What are the challenges in evaluating and investing in primarily mobile companies?
- What are the fundamentals that venture companies need to see in mobile companies to consider investments?
- Beyond the fundamentals: what are the ‘selling points’ for a start-up company that is more likely to generate venture company interest?
- Kent Goldman, Principal, First Round Capital
- Cali Tran, Principal, North Bridge Venture Partners
- Val Babajov, Chief Executive Officer, Partners 1993
VC Corner: What Are Venture Capitalists Investing in and Why?
- Topic
The Critical Role of Developers to the Future of the Open Mobile Ecosystem. What Works For Them?
- 12.10
- Moderator: Caroline Lewko, Founder and Chief Executive Officer, Wireless Industry Partnership (WIP)
The ‘Which Platform is Best to Develop For and Why’ Panel
Hear from independent developers currently deploying or about to deploy their apps over the different platforms available. Here, they will discuss why they think their chosen platform is the best platform to develop for and why they believe that their choice makes business sense.- 12.50
Networking Lunch
- Topic
How to Best Market the Killer App
- 1.50
- How can brand owners best use apps as a marketing vehicle?
- What sort of advertising works on apps?
- Treading gently, are consumers receptive to apps advertising?
- The thin line between content and advertising, where’s the mark?
- How can marketing through the mobile web better manage consumer relationships?
- What are the best ways for ROI regarding mobile advertising?
- Ujjal Kohli, Chief Executive Officer, Rhythm New Media
- Dorrian Porter, Founder and Chief Executive Officer, Mozes
- Dave Gwozdz, Chief Executive Officer, Mojiva
- Tony Nethercutt, Vice President, Sales, AdMob
Brainstorm: What is the Marketing Potential for Apps?
- 2.30
- BONDI from reference implementation to commercial implementation
- The importance of compliance
- Learning from mistakes of the past
- Making life simpler for the developer
- Tim Raby, Managing Director, OMTP
The BONDI web runtime – ensuring compliant implementations
- 2.55
- Hard facts: Tell me how apps can actually increase company revenue
- So what happens when apps aren’t as hot? How about app longevity?
- Should apps increase revenue as a standalone product or should they do more?
- Is it worth investing a lot in marketing an app?
What Do Successful Apps Do For A Company’s Revenue?
- 3.25
Networking break
- Topic
How to Best Tailor Your App to Your Consumer
- 3.55
- Is it necessary to build an app for each store?
- How should you determine which store to build an app for?
- Should you channel all your resources into one store or many?
- Determining which store your customer uses most
- Tom Carter, President, the Americas, Truphone
Is it Vital to Have Full App Representation Across Stores?
- 4.20
- How to structure your integrated campaign
- Leveraging SNS to sustain hits
- Using youtube to post How-To videos and viral commercials
- Why is driving consumer adoption still an art rather than a science?
- Dave Grannan, President and Chief Executive Officer, Vlingo
Best Practices For Driving Consumer Adoption of Mobile Apps
- 4.50
- 5.15



